In collaboration with Zoppa, in March 2008 Invicta has called to action more than 15.000 creative people linked to Invicta mith. They were requested to participate to a contest for to create a graphic advertising campaign or a video clip related to the coloured stripes of the famous Minisac.
Zooppa is an innovative user generated platform for advertising campaign, where creativity is the only and main player. Starting from an ironic and unconventional brief, creative minds could upload their contributes, that the community (the zooppers) has voted to select the winners.
The whole project has resulted really successful. Many have been the graphical and video proposals, but many also the simple concepts given to work on new creativities. In this area of the website are not only the winners, but a wider selection of the best proposals in general.
Invicta has promoted this project together with Zooppa because creativity, curiosity and the search for new ideas are part of the brand DNA. Thanks to Zooppa, Invicta hasn't simply launched a contest, but has opened a direct dialogue with its audience in an ironic way, but yet based on authenticity.
An unconventional way for exchanging ideas, not only creative ones, that Invicta wants to maintain in the nearby future with new and original projects.
www.zooppa.com
