The Invicta brand was founded in 1906 in England for the production of bags and military bags. In 1921 in Turin, precisely in the Borgo del Fumo district, the first Invicta craft workshop was born. Not far from the point where the waters of the Dora Riparia flowed to join those of the Po, the artisans worked to invent new products: mainly backpacks and accessories for sport and alpinism. In 1933 Invicta introduced the backpack with the bastino, an invention designed to facilitate mountaineers' expeditions, and in the same year launched one of his first advertisements. Starting from the peaks of the mountains, Invicta conquers the cities, remaining faithful to its DNA.

And so, from one idea to another, accompanying the life and desires of its fans, Invicta has come to the eighties, becoming a real cult brand for the new generations thanks in particular to two backpacks entered the myth: the Jolly and the Minisac. The first became one of the distinctive accessories of the legendary Paninari, while the second, whose history began in 1970 as a ski accessory, in 1980 was chosen by young people as a style icon thanks to its innovative and unmistakable design. That desire to explore and freedom that has helped thousands of fans to conquer the highest peaks, today is declined in an urban key. Whoever wears a backpack or an Invicta garment, in any context, transforms boundaries into horizons, limits into opportunities.